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📘 Performance Service

Meta / Facebook Ads

Facebook and Instagram advertising engineered for the attention economy. We combine audience intelligence, CAPI server-side tracking, and creative excellence to deliver campaigns that convert at scale — even post-iOS 14.

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What's Included

Complete Meta / Facebook Ads Suite

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Audience Architecture

Detailed, lookalike and custom audiences layered with demographic and behavioural signals for precision ICP targeting.

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Creative Strategy

Thumb-stopping creatives — static, carousel, Reel, and story formats — designed for each funnel stage.

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Retargeting Funnels

Multi-stage retargeting sequences re-engaging warm audiences at the exact right moment with the right message.

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Catalog & DPA Ads

Dynamic Product Ads with real-time product personalisation based on each user's browsing and purchase history.

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Conversions API (CAPI)

Server-side tracking to restore signal lost from iOS 14 — non-negotiable for accurate ROAS and attribution.

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Advantage+ AI Campaigns

Meta's AI-powered Advantage+ Shopping & Audience campaigns configured with expert guardrails for maximum output.

Our Edge

Why Our Meta / Facebook Ads Outperforms

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CAPI + Pixel Hybrid

We implement both Meta Pixel and server-side CAPI to recover up to 95% of lost iOS 14 signal — most agencies skip this step.

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In-House Creative

Our creative team produces scroll-stopping ad content — no outsourcing, no waiting on external designers.

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Audience Intelligence

Meta Audience Insights + third-party data tools to build the highest-LTV audience segments for your ICP.

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Full-Funnel Structure

TOF awareness, MOF consideration, BOF conversion — each stage has dedicated budget, creative and KPIs.

Meta / Facebook Ads — Our Process

01
Pixel & CAPI Audit

Verify tracking accuracy, plug attribution gaps and configure server-side events correctly.

02
Audience Research

ICP definition, custom audience building and high-quality lookalike seed creation.

03
Campaign Architecture

ABO vs CBO testing, objective selection and ad set structure designed for the algorithm.

04
Creative Production

Platform-native formats with hook-centric video and static creatives for each funnel stage.

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Test & Scale

Winning creative isolation, disciplined budget scaling and audience expansion protocols.

Quick Answers

Frequently Asked

We implement Meta Conversions API alongside the pixel, configure Aggregated Event Measurement and use server-side event deduplication to recover up to 95% of lost signal. This is mandatory on every Meta engagement.
E-commerce, D2C brands, real estate, education, healthcare and financial services all perform exceptionally well. We've driven strong ROAS across all these verticals in the Indian market.
We recommend ₹30,000/month minimum to gather statistically significant data across audiences and creatives. Optimal budgets depend on your product price, margin and target CPA — we advise this in the audit.
Yes. Our in-house creative team produces images, short-form videos and copy for all Meta ad formats. Every creative is data-backed — built on research and your audience psychology, not guesswork.

Start Your Meta / Facebook Ads Campaign

Free audit. No long-term lock-in. Results-first philosophy — always.