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💧 Performance Service

Drip Campaigns & Email Marketing

The money is in the follow-up. Our behaviourally-triggered drip campaigns nurture leads through your funnel automatically — converting cold prospects into warm buyers without adding to your headcount.

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What's Included

Complete Drip Campaigns & Email Marketing Suite

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Email Drip Sequences

Segmented, behaviourally-triggered email sequences that adapt messaging based on how leads interact with each email.

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WhatsApp & SMS Drips

Conversational WhatsApp and SMS drip sequences for high open-rate touchpoints at critical funnel moments.

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Behaviour-Based Triggers

Automations triggered by website visits, link clicks, form submissions, video views and purchase behaviour signals.

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Lead Scoring Models

AI-assisted lead scoring that routes hot leads to sales immediately and continues nurturing cooler prospects automatically.

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Subject Line Testing

Systematic A/B testing of subject lines, send times, content formats and CTAs for each sequence and segment.

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Revenue Attribution

Delivery, open, click, reply, unsubscribe and revenue tracking per sequence, variant and individual subscriber.

Our Edge

Why Our Drip Campaigns & Email Marketing Outperforms

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Hyper-Personalisation

Dynamic content blocks adapt each email to the recipient's segment, behaviour, stage in funnel and past interactions.

Send Time Optimisation

AI-determined optimal send times per subscriber — dramatically increasing open and click-through rates per campaign.

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Revenue Attribution

Every email tracked to downstream CRM revenue so you know the exact contribution of your nurture investment.

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CRM Integration

Deep integration with your CRM means drip campaigns and direct sales outreach work in perfect coordination.

Drip Campaigns & Email Marketing — Our Process

01
Funnel Mapping

Map your lead journey from optin to purchase and identify nurture opportunities at every stage.

02
Sequence Design

Write and design email/WhatsApp sequences for each segment using proven conversion copywriting frameworks.

03
Platform Setup

Configure sequences in HubSpot, Mailchimp, ActiveCampaign, Klaviyo or your preferred platform.

04
Trigger Config

Set up behavioural triggers, segmentation rules and lead scoring thresholds for each workflow.

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Optimise & Scale

Monthly analysis with systematic A/B tests and sequence improvements based on revenue attribution data.

Quick Answers

Frequently Asked

We work with HubSpot, Mailchimp, ActiveCampaign, Klaviyo, Brevo and custom SMTP setups. We recommend the best platform for your needs, budget and integration requirements — we're platform agnostic.
Industry average is 20–25%. Our sequences typically achieve 35–55% open rates by combining personalisation, AI-optimised send times and rigorous subject line testing from the first send.
Depends on your sales cycle. E-commerce: 5–7 emails over 14 days. B2B with long cycles: 8–15 emails over 30–90 days. We design the right cadence based on your context and test it continuously.
Yes — multi-channel drip sequences combining email, SMS and WhatsApp consistently outperform single-channel nurture. WhatsApp drips see 80–90% open rates, making them particularly effective for high-priority lead segments.

Start Your Drip Campaigns & Email Marketing Campaign

Free audit. No long-term lock-in. Results-first philosophy — always.